The trend developing in Google’s Recent Panda update and other algorithm tweaks in the past couple of months is going to directly effect on the way SEO professionals approach optimizing sites going forward.
No longer will all the SEO techniques that worked over the past ten years be used as valid strategy to developing top rankings.
Google’s main focus now is website content quality, this is what they have been striving for years and now it seems like they are developing the technology to head in this direction. website content quality is something that is relatively hard to fake and is sure to help eliminating some of the older the old black hat SEO methods of link building, 3 way link exchanges, link baiting or ghost keyword text stuffing. If the new measure that Google is judging rank upon is quality, then SEO and web owners are going to have rethink their strategies and start developing quality content or face lower rankings.
One of the other top features Google has been pushing lately is site speed and accessibility. Make sure your site’s structure is search engine spider solid for load efficiency, there are numerous tools out there that will allow you to check your site.
Create a strategy of developing authoritative content for your users. If your looking for some specifics at what Google is looking for here, remember Panda was just one of roughly 500 search improvements that was added to the algorithm change, to focus on specific changes that you can do to increase your websites Google rankings right from a recent article written by Amit Singhal, Google Fellow is as follows:
“One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.”
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